Digital Marketing Design

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Speed Dating Charity Event

14/02/2025 Valentine’s Day

St.Patrick’s Bar, Valencia Spain

In Valencia, Spain, I came up of the idea of hosting a Speed Dating Event in the pub St.Patrick’s, as Valentine’s Day is a time when singles are actively looking to meet people. This is a really good opportunity to bring in new costumers as they’ll be drawn to a themed event and will bring friends. I’ve personally never seen an event like it in Valencia, it’s a unique experience that encourages conversation with a fun mix of people (locals and expats). Furthermore, due to this being such a unique experience in Valencia, I had hundreds of people enquiry about the event and asked if they could bring friends. Many faces were new to the pub when it came to the event, then as only 4 days have gone by (today is the 18th), we saw these newcomers return to the pub for casual drinks. Additionally, we have been nonstop busy everyday since, which surprising for quieter nights such as Sundays and Mondays. We promoted this event through social media, a chalkboard outside the property as well as mini ones inside on the bar.

This event was for a charity of Breast Cancer where we charged €5 per entry. We made a total donation of €400!!! Which was 80 applications for the speed dating event. We had others trying to apply around the time of the event but unfortunately could not take them on. However, me and my coworker, Laura, are very proud of ourselves as outside of marketing, we hosted the event which involved serving valentines themed drinks, gathering guests, gathering applications and setting up couples, creating anonymous voted matches (check boxes for yes or no) and setting up the bar with decorations to create a more fun and valentines like environment.

As you can see below this are the work papers we had to print off which were fully designed by me. On the far left you have application. This information was used to set up couples based on age, sexuality, likes and dislikes and languages. The “My Dirty Secret” was an extra where they were given a piece of paper with their secret on it, this gave them an opportunity to reveal this dirty secret at the end of their date. The dirty secret was highlighted to be anything, some customers wrote that their a magician, another a musician and a girl even wrote she’s in a charity for saving turtles. Others wrote more explicit information and some nothing at all. This question was completely voluntary. Once the piece of paper has been filled in, they’d be charged €5 and receive a ticket. This ticket offers a free drink and shot or a half pint of Heineken offered by the bar. The free drink was a cocktail of red vodka, cava which was then topped with raspberry white claw and garnished with a strawberry cut into a heart. This cocktail was called Valentin’s Spritz and our shot Cherry BJ. This shot included chocolate tequila, amaretto and red vodka which is mixed prior, then topped with whipped cream and a love heart sweet. The idea was to not use any hands for the shot and afterwards have a sweet as it was fairly strong in alcohol. I invented these drinks using alcohol within the bar that wasn’t selling as much to try and up sell. After the free drink, many came to reorder it. Then the checklist, this was given out on the day of the event. Here the customers would go on their date and afterwards vote “Lucky Date”, “Friendly Coffee” or “No Go.” After this was filled in they were to hand it in the bar. I then gathered the information to see who coincidentally matched. Using the contact information they provided I notified of whether they matched or got a friendly coffee. I didn’t mention who didn’t match as I personally felt that would be a bit cold.

Marketing Posters

Initially, since St.Patrick’s Bar’s theme is green, we were going to go with an all green Valentine’s event. I asked for some second opinions any many didn’t see the Valentine’s aspect and me, myself I felt it looked Christmassy. Therefore, we decided to go all out girly, making it red and pink. I personally designed and animated the following posters. These were designed for Instagram stories to post daily where customers won’t feel overwhelmed or tired of seeing it on their feed too regularly. We were also going to make the process online but chose to do the application process in person. In some way, looking back for the applications it would’ve been easier processing the information from the questionnaires online but at the same time for the payment plan it made it easier to track.

I created and animated these posters on Canva for Instagram Stories

Instagram posts for official announcement

Next was making a post for instagram. Here I had to take into consideration their original aesthetic. I didn’t quite have their original font or template but I tried to get it as close to the original as possible. I started off looking for images that were dark but represented the bar well for a background image. This image would be on the main page.

Below is the official instagram post. Here I just wanted to keep the next slides very simple, that way people can get all the information.
I made sure it was all inclusive for all genders and sexualities as well as ethnicities. I wanted customers to feel comfortable applying. Of course the majority of applications were straight but we had multiple bisexuals. There were additionally, demisexual, asexual and pansexual applications. Furthermore in terms of gender we also had people who are gender fluid.

The Caption for the Instagram Post

I work for the pub as Bar manager so I suggested the event for Valentine’s where I also was proposed to organise it. Around the start of January, I suggested this Irish girl I met who has a degree in Marketing to join our team. I did an interview where I explained what I expected for the social media. This involved daily activity such as advertising the sport events that will be shown live on TV. Further tasks were:

• Advertising upcoming events (in this case it was Valentine’s, now it’s St.Patrick’s Day)
• Maintaining a set aesthetic for the instagram page
• Editing high resolution photos from the photographer that fit the aesthetic yet also selecting certain photos for promoting a good image of the bar
• Creating content such as reels of e.g relatable content (of the pub) to increase engagement
• Advertising new introduced products
• Promoting deals and discounts, especially to students
• Advertising our new food menu
• For posts and stories, create eye-catching visuals and aesthetic for events and others to be published
• Create engaging hashtags and captions
• Respond to online enquiries, comments and DMs
• Get other local businesses, influencers etc to work with us to increase visibility

I was initially offered the position for Social Media but I’m working as a Bar Manager for a 40 hour weekly job where I was requested to do social media on top of being Bar manager. I offered in compensation to denying the position to find an employee that I think would be suitable and capable to train myself.